Studio Mitja Miklavčič


A rational sans-serif

for Slovenia's new identity

In 2009 Slovenian Ministry of Culture and Ministry of Public Administration opened a public competition for the new graphic identity for the state administration organs. As a part of the team [together with Gigodesign Studio] that won the competition we were in charge for the typographic design.

The typographic structure of the written information is based on the bespoke typeface. The idea was to create a clear, rational and economic sans-serif which could work on various levels of this highly structural system [stationery, signage, office use, on-line applications etc]. The implementation of the new identity started in January 2011.